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We’ve got more than 80 years of collective bike industry background in product development, so we’ve seen a lot of claims made by various bike companies. Our only claim is that we don’t make bikes that we wouldn’t ride ourselves or recommend to our friends and family.

We make bikes for those who aren’t obsessed about the name on the downtube, or seduced by fancy messaging- we make bikes for people who want a quality bike, at an affordable price, that won’t leave them stranded on the side of the road or trail. We proudly use component suppliers that we trust, and know will provide reliable performance.

All of our bikes are designed to outperform our competitors in the real world, and not in a marketing vacuum. It’s easy to spend more and get less, but we believe that’s kinda silly.

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